IN-STORE CAMPAIGN
We help retailers improve their store campaign effectiveness by understanding store traffic fluctuations resulting from marketing initiatives, such as promotions, coupons, advertising and events communicated to customers via the various possible delivery vehicles.
Our applications answer the following questions: How is each store impacted? Which campaigns and delivery vehicles are the most effective? Are they driving repeat visits? New visitors? What is the ROI of each campaign? Based on the real-time analytics provided, retailers can immediately make changes to improve results or repeat the elements of successful campaigns.
Identify and understand positive and negative changes in traffic and conversion resulting from different campaigns, events, and external traffic drivers.
Measure and analyze changes in conversion rates and dwell times utilizing positive/negative changes in traffic by department/zone resulting from external traffic drivers as they happen in real-time.
Evaluate the lift in dollar volume, units and margin vs. each promoted item’s historical baseline. Also identify other items that were sold with each promoted item and learn the lift in dollar volume, units and margin vs. their historical baselines to understand the halo impact of the promoted items.
Understand customer purchase history and external demographic information to build campaigns for specific products or product categories to targeted demographic profiles. Maximize customer response and campaign ROI. Improve customer engagement by presenting offers that resonate with them.
Analyze passerby traffic, traffic conversion, understand new vs. repeat customers, understand the recency and frequency of existing customer visits, store traffic based on dwell time and conversion.